All Shapes and Sizes is the advertising campaign for the 2019 Walla Walla fair. The lookbook shown features an overview of the advertising campaign and strategy, marketing strategy, and visual identity of the new theme.
As project manager and art director, I developed an identity for the campaign that reflects the energetic and playful nature of the fair. The identity is inspired by characters found within and around the fair and echoes the colors and hues of the environment and the event itself.
As noted in the project lookbook, the campaign features a detailed and extensive market and brand analysis, social and digital media strategy, cost production analysis, and general marketing plan.
The All Shapes and Sizes campaign will be implemented for the 2019 fair on August 28-September 1.
Client: Walla Walla Fair & Frontier Days Bill Ogg, general manager
Scope: Project management Graphic design and layout Art direction Market research Advertising campaign Marketing strategy