Marketing Principles

Marketing Strategy Booklet

Marketing Principles

Marketing Principles

BOOK DESIGN

In order to assist student in a Marketing Principles class, I was tasked with organizing project information and developing a friendly, accessible booklet that effectively and clearly communicated expectations, resources, and tools. Using bold and classic typography as a means for clear communication, I created a booklet that balances playfulness and educational.

Client:
Licci Zemleduch, professor of marketing
Walla Walla University


Scope:
Design and layout
Publication design

View full booklet here.

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