sophie bailey
Blue Mountain Action Council

BMAC Rebrand

Blue Mountain Action Council

Blue Mountain Action Council


BMAC, the Blue Mountain Action Council, is a nonprofit organization in Walla Walla, WA that seeks to cultivate innovative services, in partnership with the community, to empower low-income people to meet their vital needs and achieve self-sufficiency.

Through my Graphics Services class, I worked as Creative Director, alongside another classmate, to serve the Blue Mountain Action Council by providing design solutions as they transitioned to a new building. Our solutions included a brand analysis and total rebrand that clarified their mission and goal and provided them with effective communication materials to better reach their clients. The design process, led by a refining of their mission, aimed to tell the story that, when it comes to BMAC, there is more than meets the eye; it has a broad, deep, and important reach in the community. We provided BMAC with a logo redesign, a complete visual identity, an updated business system, and a comprehensive style guide to ensure the new brand is maintained. In addition to providing a refreshed visual system, we transformed their previously complex, data-heavy text into a clear and compelling visually-driven suite of promotional rack cards.

View brand style guide here.

Kathy Covey, CEO
Tracy Parmer, director
Blue Mountain Action Council

Creative direction
Visual identity
Graphic design and layout

Logo variations.png
Logo secondary-01.png
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Business System Mockup.jpg