sophie bailey
ASWWU

ASWWU Visual Identity

ASWWU

ASWWU

VISUAL IDENTITY AND MARKETING

I created the visual identity for the 2018-2019 Associated Students of Walla Walla University. Each year, ASWWU produces an identity that is used on promotional and marketing materials throughout the year. The badge I developed pays homage to the university’s mascot, a wolf, and is inspired by retro, outdoor badges. The temporality of this badge, as it will be updated each year to come, allowed me to cater to the current trends liked and worn by the students. The badge is used on shirts, stickers, social media posts, email marketing, and other marketing avenues.

Client:
Associated Students of Walla Walla University
Walla Walla University

Scope:
Illustration
Art direction

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 In addition to the annual visual identity, as member of the marketing team, I developed logos for various events on campus to help raise awareness of the events and to create opportunities to give students free merchandise.  Included below are the logos developed for Spring Jam, an outdoor music event featuring student talent, and the All Creatures ASWWU EP, a student-produced worship album.

In addition to the annual visual identity, as member of the marketing team, I developed logos for various events on campus to help raise awareness of the events and to create opportunities to give students free merchandise.

Included below are the logos developed for Spring Jam, an outdoor music event featuring student talent, and the All Creatures ASWWU EP, a student-produced worship album.

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All Creatures Dribbble small-09.jpg
CD Artwork Mockup (final).jpg