ASWWU Visual Identity

I created the visual identity for the 2018-2019 Associated Students of Walla Walla University. Each year, ASWWU produces an identity that is used on promotional and marketing materials throughout the year. The badge I developed pays homage to the university’s mascot, a wolf, and is inspired by retro, outdoor badges. The temporality of this badge, as it will be updated each year to come, allowed me to cater to the current trends liked and worn by the students. The badge is used on shirts, stickers, social media posts, email marketing, and other marketing avenues.

Associated Students of Walla Walla University
Walla Walla University

Art direction